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Google hidden text penalties

Posted by Mark Rogers on Oct 16, 2007 | 


Google wants sites in its index, but it doesn't want sites that use sneaky techniques to increase their rankings. If Google detects a site using these techniques, they penalize the site's ranking (or remove it altogether). Google has a set of freely available guidelines on the sort of techniques they frown on, but it's often difficult to know when you're breaking them - especially if you're not the one writing the site code.