Google Blog Posts

Accessibility, search engines and social media: how they overlap


Search engines can’t see and can’t click, so there’s a big overlap between making sites accessible and making sites perform well in search engines. Social media also uses several features that improve accessibility.

Page title length for search engines

SEO
Apr 23, 2013

Ever been wondered why there's a lot of conflicting advice about longest page title allowed in search results pages (SERPS)? The short answer is different search engines have different limits and these limits keep changing. The current official guidelines, as of April 2013, are: W3C recommends a maximum of 64 characters for page titles. Bing recommends a title around 65 characters long. Yahoo used to recommend a maximum title length of 67 characters, but this advice is now obsolete since Bing now supplies Yahoo's search results.