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Custom error pages and soft 404s TN-W19

Many sites configure a friendly 404 error page to be displayed instead of the web server’s default 404 page.

Problems occur if the custom error page returns a 200 OK HTTP status code instead of 404 Not Found, or redirects to an error page that returns 200 OK. Similar problems happen if missing pages cause a redirect to the home page.

Note: You can see the HTTP status code returned in the Network tab of Chrome developer tools - click on the page in the list of resouces to see the Status Code.

See also: Google help for soft 404s

Applies To: SortSite Desktop 1.0 or later

Last Reviewed: December 19, 2016