Link text should be more descriptive than “click here” or “more information”. Instead, it should tell the user where the link goes when clicked. This makes it much easier quickly scan the links on a page, and is critical for screen reader users and search engine results.
References
- Links - user experience tips - web.dev
- Strong link text - MDN
- A web-based study of user performance with enhanced local navigational cues. Mobrand, K.A. & Spyridakis, J.H. (2002) - Proceedings of the IEEE International Professional Communication Conference, 500-508.