Keyword stuffed alt text Search Engine Guideline


Do not stuff alt text with keywords that users are unlikely to view. This may result in search engine penalties.

Applicable standards

Change history

  • 5.36 Jan 2020 Take X-Robots-Tag into account.
  • 5.32 Feb 2019 Fixed false positive in lazy loader.
  • 5.5 May 2014 Fixed false positive in some Asian languages.
  • 5.4 Feb 2014 Fixed false positive.
  • 5.1 Jan 2013 Now triggers on transparent images with stuffed ALT text.
  • 1.0 Feb 2007 Added.

This page describes a web site issue detected in HTML documents by SortSite Desktop and OnDemand Suite.

Rule ID: SeoStuffedAltTag